Marketing Plans for Today’s Small Business

It use to be advertising in the Yellow Pages, maybe a few media ads or networking for referrals would provide enough marketing to grow your small business.   Those days are gone.  Today we have to integrate Offline with the new technologies; the internet (the new internet), optimized websites, social media, search engines and mobile technologies that provide a variety of ways to promote your business and this is a good thing. 

Today there is flexibility and opportunities for a small business never seen before and growing, changing constantly. Google is now promoting small local businesses as a priority, just search for a plumber, doctor, lawyer, landscaper or restaurant; local results are promoted ahead of the organic results.  You must get into the game and stay there or get left behind.

"Without promotion, something terrible happens… Nothing!" PT Barnum

A good marketing plan will provide:

• Top ranking in Search Results
• Optimized mobile friendly website
• Integrated Offline, Online and Mobile promotions

Many small business owners have an enormous problem when believing:

• Search results are dominated by corporations using large marketing firms. WRONG!
• Lack of knowledge inhibits a modern marketing campaign. WRONG!
• Belief that a small business with a limited budget cannot compete. WRONG!
• Today’s newest marketing processes are beyond reach. WRONG!

However few small businesses have the time or expertise to apply the techniques needed to properly promote a business; to integrate Offline, Online and Mobile.  A marketing plan not well executed is no plan at all and may even hurt your efforts.  A well executed marketing plan will drive more new customers, help keep current customers, grow your business and provide a very good return on investment. 

The good thing about Search is that it can bring thousands of new customers to your door or your phone or your email.   The bad thing about Search is that only a few can be at the top and get the needed visibility that will drive traffic to your business.  Actually if you are one of the few at the top, it’s not bad but unbelievably good!  And it’s available to your small business, but it is getting more difficult each year.  Now is the time to act, contact us!