From the category archives:
Marketing Network, it that the same as Internet Marketing? No, although Internet Marketing is a big part of Your Marketing Network. Your Marketing Network is the actions, interactions and tools used by a good marketing plan. Businesses must be involved in several different types of marketing efforts, online and offline, all planned, integrated and executed [...]
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Local Search Overview The most beneficial search engine tool for offline or brick and mortar businesses in the last couple years is called Local Search. Local Search is different then General Search which is sometimes called Organic Search. Local Search is provided by Google, Yahoo, Bing and some other less known search engines. All three [...]
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Local Search is Search that displays local results. Anytime a potential customer uses Google search to find information on local products and services, local results are shown in the results. These results may be displayed as part of the Web search or Map search. The listings within the search results show links to the Place [...]
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Resources is a category for finding informative articles on a number of topics related to Small Business Marketing but focused on Internet Marketing. Please browse the articles, make comments, ask questions or provide your own experiences at the bottom of each article. You can also use the contact form to ask or request specific information.
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Search Engine Marketing (SEM) is part of Internet Marketing that promotes business websites by increasing the website’s visibility to search engines. Search Engine Optimization (SEO) is a form of SEM. SEM also uses the practice of buying paid search advertising with Pay Per Click, contextual advertising (ads placed on the internet based upon demographics and [...]
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SEO Search engine optimization (SEO) is the process or science of increasing the number of viewers to your website that come from search engines. SEO should be one part of your marketing plan. Search engines look for relevancy between the users search terms or keywords and your website page. If a search engine such as [...]
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Most businesses have an internet presence but few have a strategy on how to use it. A website without a marketing plan is similar to having a billboard in the mountains where only the animals and an occasional hiker can see it. Local Internet Marketing 101 There are a couple undeniable facts about small business [...]
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