Local Search is an internet search directory using the Google, Yahoo or Bing search engines to find local business products and services. Local Search is being used by the majority of consumers and the number is growing every day.
Even if a small business has no marketing plan, no advertising and no website; it is still imperative that any and all small businesses be listed locally with Local Search Listings. This is the fastest and least expensive piece of marketing/advertising for any company wanting local customers.
Local Search provides:
- Contact information
- Web site address
- Maps and direction
- Business description
- Images
- Special offers
- Reviews
The three images below show examples of the local search box for each of the Big3.
Another part of Local Search is the directories shown on the lower Search Engine Results Page in the general search area. These are directories like the Internet Yellow Pages, local directories and national niche directories. Not as important as the BIG3 above since it takes more clicks to find your listing, but still important.
If you are a business owner supporting local customers, your business should know exactly where and how often it is placed for Local Search.
Related article on extending Local Search.
