A business website is the focal point for any internet marketing plan.  Even if your company brand is well known, most customers find your website through local search from Google, Yahoo or Bing (Big3) search engines.  A local small business website needs to be marketed locally or geo-targeted and for the search terms being used by your customers.

A website is just a website unless it has Search Engine Optimization (SEO) built into the design.  SEO makes your website search engine friendly.   There are many techniques to improve your website visibility to search engines and thus your customers.    SEO starts with the platform or the software code foundation of the website.  Then it continues with keyword research, keyword mapping, copywriting and linking.  

A website must be user and search friendly.  The majority of existing websites today are built around old technology with little Search Engine Optimization.   A website with no traffic is of no value in getting new search customers.   At eOntic Internet Marketing, we focus on performing functional web design.   A website must have landing pages that look professional not cute, a web design that has been optimized for search engines and humans.   For any business, a website is the focal point of the internet marketing strategy that helps convert clients into paying customers.

• Good Small Business conversion rates
• Superior SEO
• Professional looking
• Flexible
• Extensive keyword research
• Landing pages that work

In the chart below, we show what can be accomplished with existing sites, new standard websites and new premium web designs.