A business website is the focal point for any internet marketing plan.  Even if your company brand is well known, most customers find your website through local search from Google, Yahoo or Bing (Big3) search engines.  A local small business website needs to be marketed locally or geo-targeted and for the search terms being used by your customers. It is the hub of your online activity.

A local business today will have two primary websites and one or more satellite webpages.  The primary sites are for desktop/laptop connections and then a mobile website for mobile devices.  The satellite webpages will be the business listings on Google, Yahoo, Bing, Facebook and some of the review sites. All need to be consistent with the basic profile information.

Mobile Websites

When you consider that 91% of Americans have mobile phones, 50% of these phones are Smartphones and that these devices are used multiple times every day, why would a business, any business not want a mobile website.  And by mobile website I mean a website designed specifically for a mobile device.  Using a mobile phone on a standard website is like using an 18 wheel tractor trailer as a taxi in downtown Los Angeles.

People on the go using mobile devices want to find information about different things than someone setting at home using a desktop/laptop computer.  People with mobile devices are looking for addresses, maps, click to call numbers, order forms and web pages that display quickly without needing to zoom and pan.

Search engines know which websites are designed for mobile devices and provide better placement in the mobile search results.  Remember people are relying more on mobile phones and less on their desktop computers.  Mobile websites are another marketing channel you can easily use.

Note that there are mobile friendly or enabled websites and there are mobile websites.  A mobile friendly website can be created with different online tools but the content is identical to the main website, just reformatted. Keep in mind that no two webpages should have duplicate content, a bad thing for search engines.  A mobile website contains different information on additional web pages. It can be a directory or sub-domain of the main website or a different website.  Either way URL redirection should be used.

Web Development

A website is just a website unless it has Search Engine Optimization (SEO) built into the design.  SEO makes your website search engine friendly.   There are many techniques to improve your website visibility to search engines and thus your customers.    SEO starts with the platform or the software code foundation of the website.  Then it continues with keyword research, keyword mapping, copywriting and linking.

A website must be user and search friendly.  The majority of existing websites today are built around old technology with little Search Engine Optimization.   A website with no traffic is of no value in getting new search customers.   At eOntic Internet Marketing, we focus on performing functional web design.   A website must have landing pages that look professional not cute, a web design that has been optimized for search engines and humans.   For any business, a website is the focal point of the internet marketing strategy that helps convert clients into paying customers.

• Good Small Business conversion rates
• Superior SEO
• Professional looking
• Flexible
• Extensive keyword research
• Landing pages that work

Pricing:

Pricing starts at $897 one time fee for a complete eight page design with unlimited blogging if requested. Hosting with setup is additional. For a Mobile Website, pricing starts at $275 for a five page design and includes hosting. Contact Us for more details and incremental plan costs.